Presently internet has gradually been integrated into social life, however, sports communication way in China is so traditional that is not beneficial to China's sports development. The key to rapid development of sports is sports propagation. To select proper and most conductive sports communication medium can facilitate communication speed to a great extent, and internet is such a most advanced communication media. On the basis of the proposition of the concept "Internet plus" era, characteristics thereof is analyzed, concluding the key task of developing sports at present is to develop a brand-new sports communication mode by combining the application of internet into reforming sports communication mode with sports communication rules and characteristics. Initially it states the concept of "Internet plus", analyzes its closely linkage with sports propagation, pointing out the establishment of brand-new sports communication path through intermediary as micro blog, micro letter, Sohu and other micro culture, smart phone, APP software platform these advanced technical product with new sports communication characteristics and rules under the background of "Internet plus" can, build foundation for the development of sports undertakings, and finally fulfill "sports micro propagation", sports events video software platform these two new kinds of communication ways.
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